Imagining Community Partnerships for a Leading Company

As part of a multidisciplinary team, we partnered with a leading paint company to explore potential programs for future customer partnerships. My role as the visual designer was to create engaging sketched vignettes that would help the team visually depict their ideas and communicate them clearly to the client. My challenge was to create vignettes that would effectively communicate the team's concepts to the client. I needed to incorporate the client's brand colors and actually integrated actual swatches of their paint into our presentation to make it more engaging and relatable.

I used ProCreate to create the sketched vignettes, which allowed me to create engaging visual stories quickly and efficiently. To ensure our presentation was cohesive and visually appealing, I arranged the stories in a simple, logical way and integrated actual swatches of the client's vast array of paint choices.

Our team's use of visual storytelling was highly effective in communicating our ideas to the client. The vignettes helped the team to develop and communicate their concepts clearly and effectively, leading to more work for our agency. The client was so impressed with our work that we brought in more team members to further explore and ideate on the potential customer partnerships.

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Portrait Photography by
Keilane Productions